ERROSE ASSAGBA, THE FULL OPPORTUNITIES WITH BENIBIZ!

Grocer and restaurant Manager, Errose, forty, is a very dedicated mother. Based in Lokossa, a town located 102 km from Cotonou, she is one of the beneficiaries of the BeniBiz project for the SME component. With trainings and coachings, she now distinguishes her revenues and expenses by section grocery-restoration. She recruits and pays her employees monthly. She manages her business better.
«BeniBiz trainings have improved a lot of things in my company. I save my revenues and expenses separately, I do not recruit day-to-day, but I employ people and pay them monthly.» Errose ASSAGBA
Prior to BeniBiz training, Errose employed 2 permanent and 2 occasional employees. Currently, she employs 6 occasionnal and 6 permanent, given the volume of sales that increased by 75% in 6 months of BeniBiz training and coaching. This growth was favored in particular by the identification of new sales opportunities in public and private administrations and services to which Errose goes for prospecting and offering her services and also does the marketing of her food products.
« BeniBiz motivated me to get out of my comfort zone to find customers in offices. This allowed me to record an increase of my turnover of 75%.» Errose ASSAGBA

From now on, Errose manages her business better, is more relaxed on the financial side, feels more independent, and better supports the needs of her children. Two of them, Ernesta and Ernesto, assist her when they are not at school.
 « Before,  when we asked Mother for something, she just did her best to satisfy us, but that was not enough for us. But since she became a beneficiary of BeniBiz, her business is better and she gives us enough. The improvement in our family life is palpable. » Ernesta ASSAGBA, daughter of Errose.