Dressmaker in his thirties, and father of a family of 3 children, Norbert is married to Denise. He discovered the BeniBiz program which has offered him 4 trainings and 4 coachings from February 2019 in Porto Novo, city located 37 km from Cotonou. These trainings enabled him to identify the management errors he was making. Thus, he learned how to better manage his business, distinguish business funds and personal funds.
« BeniBiz training has changed my life and my perception of business management a lot. I realized that I have to apply the techniques learned. At Micros, Small & Medium Enterprises, I say to remember that BeniBiz rhymes with the change of life. I highly recommend this program » Norbert ASSOGBA.
Norbert now keeps a record of his purchases and sales, which allows him to determine exactly his monthly turnover that he did not even know before. With the evolution noted on his revenue, He can thus plan the expenses relating to his home, save money for the improvement of his standard of life and the evolution of his children.
«BeniBiz taught me how to plan spending in my home. I can then save for schooling and the health of my children. I'm able to buy furniture in my living room at home; my visitors and my family are more comfortable. »
With the marketing techniques learned from BeniBiz, Norbert initiated a promotion in his sewing salon. He has made and posted to the address of existing and potential customers a banner '' 5 Complets ie top and pants or top and skirt ordered, 1 free for two months ''. This promotion allowed him to record a lot of orders and achieve a strong growth of his turnover compared to his life before BeniBiz.
The most important issue about Norbert is that he has relayed and taught BeniBiz's techniques to his wife, who is also better managing her micro-business, selling various food products.
«In the past, my trade in various food products was not really profitable, especially because of sales on credit. But with BeniBiz lessons transmitted by my husband, I devoted myself to selling cash condiments and hairdressing. My income has improved. I can easily afford my children's shoes and clothes. » Denise MONNOU, wife of Norbert.
The BeniBiz trainings followed by their implementation had an impact not only on Norbert's entrepreneurial life, but also on his family life. Denise, his wife now manages to contribute to the expenses of the home thanks to the improvement of her income favored by the application of BeniBiz techniques relayed to her by her husband.