From November 22 to December 1, 2019, the city of Abidjan vibrated with the colors and sounds of the International Agriculture and Animal Resources Show SARA for its 5th edition which had as theme: Intelligent Agriculture and Technological Innovations: what perspectives for African agriculture?
Positioned as the benchmark agricultural, animal and forestry fair in sub-Saharan Africa, SARA has been revived by the Ivorian government in order to enhance, promote and develop all the riches of the agricultural, livestock and fishing sector of Côte d'Ivoire while integrating African countries. With more than 300,000 visitors expected from 25 countries, the BeninCajù project for the integration and acceleration of the cashew sector in Benin, funded by the USDA Department of Agriculture, and implemented by TechnoServe Benin and CRS, did not stay on the sidelines of this major event, in order to:
* Benefit from greater visibility
* Establish business contacts and share experiences
* Promote the Sweet Benin cashew apple juice driven by the BeninCajù project
* Test the Ivorian and sub-regional market
* Multiply the opportunities to sell Sweet Benin cashew apple juice.
Thus, present on SARA during the 10 days of opening, BeninCajù has positioned Sweet Benin juices as the innovation in cashew apple processing. Indeed, previously little valued, the cashew apple was revealed in 2017 by BeninCajù, under the Sweet Benin label, like the other treasure of the cashew tree. It is a product with enormous economic and nutritional potential. Three of the ten companies processing cashew apples into juice that have benefited from close technical support from TechnoServe Benin actively participated in this fair for the exhibition-sales-business contacts on Sweet Benin juices. These are Tropic Fruits, 2LB and TSF. Ivorian consumers have greatly appreciated not only Sweet Benin cashew apple juice for purchase and tasting, but also cashew almonds from Benin, whiter, larger, sweeter!
"With all these nutrients (vitamin K, magnesium, potassium, vitamin C) and the flavor of this juice, I will adopt it with my family! In which store can it be found here? " Ms. Fabienne KIPRE, TechnoServe / BeninCajù / Sweet Bénin stand visitor.
This is a question recorded with each purchase and tasting of Sweet Benin juice! More than 1,600 visitors registered at the TechnoServe Benin stand, with several business contacts established for the marketing of Sweet Benin cashew apple juice in Côte d'Ivoire. Various Beninese authorities visiting the TechnoServe stand, expressed their pride in seeing Sweet Benin cashew apple juice internationally. It should be noted that in West Africa, BENIN is a pioneer in the processing of cashew apple into quality juice which is an undoubted success. SARA, a huge opportunity for Sweet Benin cashew apple juice which will now be available on the Ivorian market. The appointment is made for the next SARA and other similar events in the African region.
Sweet Benin, The sweetness of life!
BeninCajù, Better Cashew, Better Lives!
Some pictures here!
From the left to the right stand: The Minister of State for Development of BENIN- former President of the CCIB- the Ministry of Agriculture, Livestock and Fisheries authorities, all visiting the TechnoServe stand on SARA.